Strategic communication for social impact.
I help mission-driven teams get clear on why they exist, then carry that story through brand, media, campaigns, and digital communication.
WHAT I DO
Services
I work across a broad range of strategic communication services:
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The story at the center of everything you do. I help you name what you stand for in language that resonates with your audiences, then build the message framework your whole team can use.
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Positioning and identity work, plus editorial standards that keep a team sounding like one organization. I’ve managed refreshes and overhauls both as the lead and alongside outside agencies.
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Media plans and pitch concepts built around what outlets actually need to tell a story. Whether you need a press conference or a full year of executive thought leadership, I bring extensive experience planning and landing coverage.
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Audience mapping and stakeholder segmentation, then campaign planning that connects the work to a policy outcome. Six years leading a public health campaign taught me where the pressure points are.
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Content strategy and calendars for social and web, written so that every post carries the same point of view as the rest of your work. I can create a plug-and-play plan and coach the person who runs it.
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Positioning for leaders who need to be heard on the issues their organizations care about: speaking engagements, bylines, briefings and the thought leadership programs behind them.
HOW I WORK
Clarify, then craft
The best communication offers a clear answer to the central question: Why do we exist? Everything I do starts there.
Before drafting or developing anything, we get clear on what your organization stands for and what it seeks to change. Every decision that follows becomes easier once that can be articulated.
1
Start with WHY
Who needs to hear this, what do they already believe, how can we connect with them, and what would move them to action? Together, we analyze and segment key audiences before identifying the right channels to reach and engage them.
2
Map the people
A strategy that no one on your team can use is a waste of time and resources. I craft plans, frameworks and templates that your staff can pick up and run with the next day.
3
Build for use
What is it you seek to change or create? Let’s make sure our work leads there — and we can measure it! We’ll identify the key metrics and indicators of success to track and measure.
4
Tie to impact
ABOUT ME
Exploring Busan, South KoreaI help organizations say what they mean
Hi, I’m Olivia Stone.
I’m a strategic communications consultant with 14+ years of experience helping mission-driven organizations say what they mean and be heard. I’ve led mass media campaigns and brand strategy for public health and social change clients, and I’ve supported leaders through crises.
I’m always inspired by the moment when an organization’s purpose and its public story finally line up. I help teams find their “why” and build the communications infrastructure to share it with the people they most want to reach.
I want to help you craft content and design communication strategies that drive meaningful change: a policy, a program, a measurable shift in attitudes or beliefs that builds momentum… let’s get started!
Let’s build something together!
I take on short projects and longer engagements, working on my own or alongside your team.
Select Clients
Metropolitan Group contracts for which I served as Account or Project Lead
Oregon Health Authority
Smokefree Oregon, Oregon Health Plan (Medicaid) Keep Covered campaign, Tobacco Retail Licensing communication
Oregon Department of Transportation
Driver License for All campaign
Robert Wood Johnson Foundation
National Council for Mental Wellbeing
Power to Decide
Kresge Foundation
National crisis communications training for public health leaders